For years Indigo has been developing digital marketing projects,
integrating creativity, experience, technical know-how and passion.
Social Media Marketing
Consumer choices are becoming less based on advertising and
more on opinions and word of mouth generated within a community.
Web 2.0 is a strategic element in establishing the success of a brand, a service or a product.
This, for many companies, means a radical change in communication strategy
and on-line presence. Whilst on the one hand the company is obliged to constantly monitor
its reputation, on the other it must change its communication register from a self-referring
and advertising approach to one oriented towards conversation.
Thanks to a network of partners and influencers, Indigo develops relational activity aimed at
pushing notoriety, interest and reputation for an effective presence on the Internet.
Search Engine Marketing
To be found at the right time can determine business success on the Internet. Following initial optimization, necessary to enhance visibility in natural results, it is fundamental to develop focused and constant on-site and off-site search engine marketing activity. Indigo offers its experience in implementing effective and cost-effective content and content matching campaigns.
In particular, we are involved in:
Search Engine Optimization (SEO)
Search Engine Advertising (SEA)
Development of SEO tools and contents
Link building, link baiting and link popularity campaigns
Search Results monitoring
Video-banners, overlays, interstitials, expandings, leaderboards, skyscrapers. Large dimensions, multimedia and highly interactive contributions: rich-media represents the technological and expressive evolution of traditional tabular formats, able to provide best performance and excellent message retention.
Indigo develops creativity for rich-media and integrated on-line/off-line advertising campaigns, according to IAB standards, Eyeblaster and Tangozebra formats and custom solutions to satisfy specific planning requirements.
E-mail is one of the most important tools in digital marketing, thanks to its high effectiveness, response speed and limited costs.
Indigo puts its creativity and experience at your service both in developing e-mail campaigns as well as in managing the same, thanks to InDigital DeM Pro, its e-mail marketing platform.
Thanks to Web 2.0, the viral phenomenon acquires a new dimension, even more powerful and effective, above all in terms of propagation speed and capillarity of contacts.
For years Indigo has been working on integrated Web and mobile viral marketing projects. In particular, we are active in the development of:
multimedia viral (video and animation)
e-gadget (screensaver, wallpaper, icons…)